Innovative design meets health excellence: Huawei Malaysia introduced  nova 11 Series and WATCH 4 Series
Innovative design meets health excellence: Huawei Malaysia introduced
nova 11 Series and WATCH 4 Series 


KUALA LUMPUR, 6 JULY 2023 – Huawei Malaysia today officially launched its all-powerful portrait flagship, nova 11 Series along with its flagship smartwatch, WATCH 4 Series. Known for its exceptional camera capabilities and stylish design, the latest nova 11 series offer a more intelligent and user-friendly experience dedicated for younger audiences – shining even brighter in the nova star universe. HUAWEI WATCH 4 Series boasts premium futuristic aesthetic design, combined with the most advanced suite of health management features – allowing users to manage their health in style and be more proactive in taking diligent care of themselves.

HUAWEI nova 11 Series, Stunning Design, Stunning Selfie


HUAWEI nova 11 Series, Stunning Design, Stunning Selfie

Based on the legacy of the nova brand, the nova 11 Series debuts XD Portrait and the newly upgraded HUAWEI Multi-Vision Photography for capturing extraordinary portraits. The Super Star Orbit Ring design perfectly integrates aesthetics into the lenses. The ultra-durable Kunlun Glass delivers ultimate reliability, while EMUI 13 powers the nova Game Engine, and along with SuperCharge Turbo, the phone is smoother, smarter, and more secure.

Some of the key features of HUAWEI nova 11 Series include: 

  1. Upgraded HUAWEI Multi-Vision Photography captures pictures from close-up and far-away

Equipped with upgraded multiple imaging technologies, nova 11 Series is promised to deliver an extraordinary portrait taking experience that is suitable for all kind of photo angles – from group photos to close-up portraits. For the first time, the nova 11 Series incorporates XD Portrait technology, which impeccably enhances and highlights every intricate detail in portraits. With the low-light portrait enhancement technology, richer details and more authentic colours can be captured and displayed even in poorly lit environments, so that natural skin texture and tone can be carefully retained.

The nova 11 Pro leverages the upgraded HUAWEI Multi-Vision Photography, with 60 MP Ultra Portrait Dual Camera, 100-degree ultra-wide angle, 1/2.61-inch background, 4K image quality, and excellent resolution and light sensitivity. The 8 MP Close-up Portrait Front Camera supports 2x optical zoom and up to 5x digital zoom, including 0.7x group photo, 1x HD selfie, 2x textured portrait, and 5x makeup close-up experience, to clearly capture beauty at various distances.

  1. 50 MP Ultra Vision Camera showcases the best-performing rear camera of the nova family

The nova 11 Pro and nova 11 boast a 50 MP Ultra Vision Camera, with a 50 MP RYYB Ultra Vision imaging unit, and 8 MP Ultra-Wide Macro Camera, which are great for capturing stunning photos. There is also the Laser Focus Sensor that supports autofocus, to help quickly capture the subject. The RYYB Colour Filter Array increases the amount of light entering the camera by 40% compared with the RGGB array, boosting the clarity and details of images shot in the dark. The brand-new environment spectrum collection system ensures that every colour looks vivid and is accurately restored, allowing users to experience the world's true colours like never before, thanks to the 10-Channel Colour Temperature Sensor.

  1. Two versions that look stylish and durable

The nova 11 Series comes in two variations: Flawless OLED Curved Display and Flawless OLED Flat-Edge Display. The nova 11 Pro adopts a 6.78-inch ring screen designed with a 66° golden bending angle, giving a comfortable grip. Its screen has 10x stronger drop resistance capability than the nova 10 Pro, thanks to the customised Kunlun Glass screen. The nova 11 features unprecedented HUAWEI nova Architecture, and its lightweight processing and 3D stacking technology reduce the phone's weight and thickness for more compactness. HUAWEI nova 11 is slim to a striking 6.88 mm and light at only 168 g. The extremely narrow bezels realise a sky-high screen-to-body ratio of 93.4% for the 6.7-inch screen. If that's not enough, the premium and minimalist R-angle design help offer an immersive experience with boundless vision.

The nova 11 Series integrates the vitality and personality of the youth into its design concept, setting itself as a benchmark in phone fashion. It comes in two colours: Green and Black. The HUAWEI nova 11 Pro Green and Black models feature the first-ever nova Monogram Vegan Leather Design. The HUAWEI nova 11 Series is the first to launch Display Turbo, which utilises HDR photo high dynamic display, 1440 Hz PWM dimming, and tactile synchronisation enhancement technologies to maximise screen performance.

Kunlun Glass makes its first-ever appearance on the nova Series. Through enhanced injection of composite ions, hundreds of millions of nanometre crystal are generated, massively improving the robustness of the glass. The drop resistance capability of the nova 11 Pro is more reliable and 10 times stronger than the nova 10 Pro. 

  1. Game changer in communications, gaming, charging, and heat dissipation

The HUAWEI nova 11 Series boasts the powerful nova Game Engine that has made optimisations all across SoC resource scheduling, to GPU load reduction, and touchscreen display, for the ultimate gaming experience. The nova 11 Series is equipped with a Huawei-patented ultimate cooling system, which consists of ultra-high thermal conductivity graphene, to improve the heat dissipation capability by 7% compared with the previous generation. The 10-channel and dot-matrix water-pool design improve the VC heat dissipation efficiency by 60% compared with traditional solutions. The phone also introduces intelligent prediction algorithms, to increase the battery life for gameplay by 10%, reduce game latency by 5%, and decrease the temperature of the entire device by 1°C, compared with the nova 10 Pro.

The HUAWEI nova 11 Series is equipped with a 4500 mAh ultra-large battery, with single-cell and multi-tab technologies to achieve long-lasting power. The nova 11 Pro supports HUAWEI 100 W SuperCharge Turbo, so that the device can be charged to 60% in 10 minutes and fully charged in 20 minutes when the screen is off. The fastest charging experience can be achieved when the screen is on, and can be charged to 50% in 15 minutes when the phone is used for viewing short videos, to help users overcome low battery anxiety.

  1. Faster, smoother, safer, smart experience

The nova 11 Series is equipped with EMUI 13, bringing smarter and more convenient interactions and feature experiences. Users can use the Super Device feature to connect a HUAWEI nova 11 Series phone with a HUAWEI tablet simply by dragging the phone icon onto the tablet, and then display the phone screen on the tablet with the Multi-screen Collaboration feature, for seamless cross-device operations. 

The nova 11 Series protects user privacies even further with Privacy Centre, Security Centre, image privacy protection, on top of AI security protection features. App permission access and device security status are more transparent and controllable than they've ever been, giving users the ultimate peace of mind.

HUAWEI WATCH 4 Series, Health at a Glance


HUAWEI WATCH 4 Series, Health at a Glance

HUAWEI WATCH 4 Series is a new line-up of smart wearables including HUAWEI WATCH 4 and HUAWEI WATCH 4 Pro, both inheriting the technology and innovation of the HUAWEI WATCH Series, but even more focused on health management. Thanks to Huawei's one-touch, multi-point health tracking, taking care of one’s health is as easy as a tap on the wrist. With this smartwatch, users can manage their health in style and be more proactive in taking diligent care of themselves.

HUAWEI WATCH 4 Pro features the aerospace-grade titanium case gives the smartwatches a luxurious feel, while the industry-leading Spherical Sapphire Glass on the watch dial adds a touch of elegance with durability to withstand daily wear. HUAWEI WATCH 4 comes with Black Stainless Steel Case design, with 3D curved glass that brings streamlined aesthetics for a futuristic style. 


HUAWEI WATCH 4 Pro boasts a 1.5-inch Low-Temperature Polycrystalline Oxide (LTPO) flexible screen with a 71.72% screen-to-body ratio and an energy efficient as low as 1Hz Always on Display (AOD). HUAWEI WATCH 4 has a 1.5-inch LTPO flexible display with up to 74% screen-to-body ratio and a thin 0.855mm bezel for better visibility. Both smartwatches support up to 30-meters in free dive resistance, 5ATM swimming water resistance and has an IP68 rating. 


Both the HUAWEI WATCH 4 Pro and HUAWEI WATCH 4 also come with their own unique straps. The HUAWEI WATCH 4 Pro comes with Dark Brown Leather strap with a handcrafted finish for a contemporary refined look. HUAWEI WATCH 4 spots a Black Fluoroelastomer strap with a sporty, minimalistic look that is also easy to clean.


  1. All-in-one personal health assistant with comprehensive monitoring and Fitness Experience

Symptoms of early lung function impairment are not usually detected, but the HUAWEI WATCH 4 Series addresses this issue with the new Respiratory Check. Objective indicators such as respiratory rate, SpO2 range and cough sounds, along with risk information such as smoking or air pollution, assess lung health with the help of a proprietary respiratory spectrum analysis algorithm. The newly introduced provides easy access to assessment results and tailored advice on the HUAWEI Health App, empowering users to take preventive measures and protect their lungs.

The HUAWEI WATCH 4 has advanced sleep monitoring with HUAWEI TruSleep™ 3.0. This technology has been researched, developed, and optimised for four years, and is currently the industry's leading technology based on infrared light to monitor sleep. It brings improvements that enables better accuracy in sleep tracking. With improved accuracy in sleep tracking, it records the quality of your sleep, on top of the existing ability to automatically detect the user's duration of sleep and present the comprehensive sleep structure of sleep and naps (including light sleep, deep sleep, REM and awake) by analysing multiple physiological parameters based on body movement, heart rate and HRV.

Price and Release Date

HUAWEI nova 11 Series will be available nationwide starting 7 July 2023 across all HUAWEI Experience Stores, HUAWEI’s Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, where customers will be entitled to complimentary gifts worth up to RM219 upon purchases made from 7 July 2023 until 23 July 2023. Available in three variants: HUAWEI nova 11 (8 GB RAM + 256 GB ROM), priced at RM 2,199, HUAWEI nova 11 Pro (8 GB RAM + 256 GB ROM), priced at RM 2,599, offering Black and Green colour options; and HUAWEI nova 11i (8 GB RAM + 256 GB ROM), priced at RM 1,299, offering Starry Black and Mint Green colour options. 

HUAWEI WATCH 4 will be available nationwide starting 7 July 2023 for RM 1,999; where WATCH 4 Pro will be available nationwide starting 15 July 2023 for RM 2,499 across all HUAWEI Experience Stores,      HUAWEI’s Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada. With every purchase of the HUAWEI Watch 4 series, customers will receive a complimentary EasyFit 2 Strap worth RM169.

For more information, latest updates or promotions about HUAWEI nova 11 Series and WATCH 4 Series, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram. 

LG SHOWCASES FIRST HOTEL TVS   WITH APPLE AIRPLAY AT HITEC 2023


Visitors Experience LG’s Cutting-Edge Commercial Display Solutions 

for Guest Rooms, Lobbies, Restaurants, Meeting Spaces and More


Kuala Lumpur, 3 July 2023 — LG Electronics (LG) is showcasing its new hospitality display solutions in Toronto, Canada, this week at HITEC 2023, the world’s premier hospitality technology tradeshow. From Transparent OLED Signage and Micro LED displays to interactive digital boards and content management solutions, LG is demonstrating a broad range of powerful display technologies and solutions designed to improve guest experiences in hotel rooms, lobbies, meeting spaces and restaurants. 


LG is introducing the world’s first commercial television sets to feature Apple AirPlay technology support for hotels, offering guests a seamless and secure way to share content from their iPhone or iPad to their guest room TV. Hotel guests will connect iPhone or iPad securely to LG smart hotel TV by simply scanning a unique QR code. With no logins or passwords to remember and no separate app to download, this will be the simplest way for a hotel to enable guests to access their personal entertainment apps and accounts on the big screen in their room.



Hotel operators will be able to start offering AirPlay capability on LG smart hotel TVs later this year. AirPlay capability will be available on 2023 LG smart hotel TVs and on recent years’ models as well.


Visitors can also see how LG’s commercial display solutions enable a diverse range of experiences and capabilities for specific hospitality scenarios. Starting in the Lobby zone, a 65-inch 4K display shows how hotels can integrate digital art canvases and live content provided by Blackdove and Apollo, a digital art subscription service and LG partner. Located next to this is LG’s cutting-edge Transparent LED Film, which can be applied to glass surface, including windows.


In the Reception zone, visitors can experience the “wow factor” and power of LG’s 136-inch, 1.5mm pixel pitch All-in-One LED display, an innovation that includes an embedded controller, an on-board speaker and optional rolling floor stand. The 55-inch LG Transparent OLED Signage, a solution that delivers outstanding picture quality and high transparency, entices HITEC attendees with captivating digital media art.


In the Meeting Room Solutions zone, visitors have the opportunity to explore LG’s displays for meeting rooms, with options to suit spaces of various sizes and a range of different user needs. Among these are an impressive lineup of solutions well-suited for use in conference rooms, including the 163-inch, 1.8mm pixel pitch All-in-One LED display, products from the LG One:Quick series and 43- and 55-inch 4K UHD (3,840 x 2,160) screens. Visitors can also check out LG CreateBoard, a 75-inch interactive digital board boasting 40-point multi-touch functionality, 4K resolution and convenient screen sharing via the LG CreateBoard Share application.


Next is the Smart Room, which offers glimpse into the digitalized room technologies, including a 55-inch LG Smart TV, smart blinds and smart lights. Along with these, visitors can experience Pro:Centric, LG’s content management solution for hospitality environments.


The Suite Room zone introduces LG’s premium 97-inch OLED display, while the Presidential Suite zone impresses with the 136-inch, 0.78mm pixel pitch LG MAGNIT, which provides deep blacks, vivid colors and incredible contrast for immersive viewing experiences. 



“The LG solutions highlighted at HITEC 2023 offer hoteliers an array of options to suit multiple needs and spaces,” Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “LG is committed to developing innovative hotel display solutions in collaboration with professional companies, with the aim of delivering excellent entertainment experiences that make guests feel right at home.”


Visitors to HITEC, the Hospitality Industry Technology Exposition & Conference, can explore LG’s booth (#1809) at the Metro Toronto Convention Centre. For more information about LG’s hospitality-focused products shown at HITEC 2023, visit here.


Designed to Seamlessly Integrate with LG TVs, New Video Camera Allows Users to Enjoy Enhanced Interaction and Convenient, High-Quality Video Calling.


Designed to Seamlessly Integrate with LG TVs, New Video Camera Allows Users to Enjoy Enhanced Interaction and Convenient, High-Quality Video Calling.


KUALA LUMPUR, 30 June 2023 — LG Electronics (LG) announces the global rollout of its new Smart Cam (model VC23GA). A Full HD (FHD) video camera with built-in dual microphones and multi-view function, the Smart Cam seamlessly integrates with LG’s webOS-powered smart TVs* to provide enhanced user interaction with a host of premium apps and services. The pairing offers convenient video calling and conferencing, an elevated home fitness experience and much more to cater to the diverse needs of customers as they enjoy various services offered by LG Smart TVs.  


Compatible with many of the services available on LG TVs’ webOS platform, LG Smart Cam opens up a range of diverse and compelling interactive experiences. For example, users can now conveniently connect with co-workers, clients, family or friends via RemoteMeeting, an innovative web-based video conferencing service that also works across PCs, laptops and smartphones. The FHD resolution (1,920 x 1,080) Smart Cam provides smooth, crisp video that looks remarkably clear and lifelike when displayed on LG’s large screen TVs, which are known for their excellent picture quality. Setting up the RemoteMeeting app on LG TV is fast and simple and conveniently eliminates the need for a laptop or PC connection. Moreover, the Smart Cam’s built-in mics mean no extra peripherals are required. 


Those who enjoy fitness and wellbeing apps will love the benefits of pairing LG Smart Cam with an LG TV. Exercite, a home fitness app that utilises advanced AI motion- and exercise-recognition algorithms, accurately tracks the user’s body throughout each movement with the Smart Cam to provide real-time feedback on exercise technique – helping users optimise their performance. FlexIt, a platform boasting camera-assisted live one-on-one sessions with top fitness and wellness professionals, takes full advantage of the Smart Cam-LG TV integration. The powerful combo enhances the customised user experience offered by FlexIt, which delivers tailored programs and motivational tips and tricks to support users to achieve their fitness and wellbeing goals and maintain a healthier lifestyle.


Additionally, the duo of Smart Cam and LG TV enables new entertainment options including the new selfie app, Fun Mirror, and the popular dance tutorial app,1M HomeDance. Fun Mirror brings users a wide array of filters, fun photo effects, and editing options to choose from, while Home Dance by 1M, a collaboration between LG and South Korea’s iconic 1 MILLION Dance Studio, one of K-Pop’s most popular choreography teams, provides a variety of tutorials and dance clips to help users hone their dancing skills. With Smart Cam connected, users can perform alongside the instructor in Camera Mode and learn the choreography of their favorite routines more efficiently. 



LG Smart Cam’s integrated cover effectively blocks the camera lens when not in use to safeguard users from potential security breaches. Stylish as well as functional, LG Smart Cam has a slim design that fits perfectly with the modern aesthetic of compatible LG Smart TVs launched since 2022, including its lifestyle TV lineup. Attaching firmly with its magnetic connectors, LG’s camera discreetly blends in with the TV to give the appearance of a single device. And thanks to its built-in dual microphone, the new camera ensures crystal-clear voice quality.


LG is committed to elevating users’ everyday lives with innovations that deliver exceptional value and differentiated user experiences. The flawless integration of the Smart Cam and LG TV enhances convenience, interactivity and entertainment opportunities for LG TV owners. LG Smart Cam is currently available from LG’s online stores in Korea and the U.S., and is scheduled to roll out in other major markets worldwide.



Converging Technological Excellence and Artistic Brilliance,

LG SIGNATURE OLED M Showcased at Special Exhibition Zone


KUALA LUMPUR, 23 JUNE 2023 — LG Electronics (LG) is bridging the worlds of art and technology with its ultra-premium brand, LG SIGNATURE, by sponsoring a remarkable ballet performance of ‘Swan Lake,’ choreographed by the esteemed French ballet master Angelin Preljocaj, at the LG Arts Center SEOUL in South Korea from June 22 to 25. This sponsorship signifies the second occasion where LG SIGNATURE has supported performances at this venue, following its patronage of ‘He Who Falls’ by Yoann Bourgeois in November 2022. 


A renowned master of modern ballet, Angelin Preljocaj is considered one of the most important contemporary choreographers since the 20th century. After a gap of 4 years since Ballet Preljocaj toured Korea with ‘La Fresque,’ he makes his long-awaited return to Korea. Inspired by the creative vision and imagination that Marius Petipa instilled in ‘Swan Lake,’ Angelin Preljocaj intertwines his own inventive genius to give birth to yet another extraordinary work. One of the highlights of the performance is the captivating group dance sequences, where 25 ensemble dancers gracefully portray the image of wild swans gliding across a lake. 


In addition to the captivating performance of ‘Swan Lake,’ attendees at LG Arts Center SEOUL will have the privilege of immersing themselves in the LG SIGNATURE exhibition zone, strategically located at the entrance of the LG SIGNATURE Hall. Carefully curated to align with the enchanting concept of ‘Swan Lake,’ these spaces offer a distinctive experience that extends the emotional impact of the performance beyond the confines of the theater. 


Creating a backdrop reminiscent of a dark lake, the exhibition zone showcases the LG SIGNATURE OLED M (model M3), the world’s first and largest OLED TV. This remarkable display evokes visions of swans elegantly gliding across the water’s surface through the use of its wireless solution. Adding to the captivating TV, a separate Zero Connect Box, responsible for wirelessly transmitting video and audio signals to LG’s cinematic screen, located beside the screen on a swan sculpture adds an artistic touch to the exhibition. In the OLED M special exhibition zone, the wall panels extending on both sides showcase the journey of innovation in LG OLED TVs over the past 10 years. It also introduces the brand philosophy of LG SIGNATURE, which upholds the “Art of Essence,” and the brand theme “LIVE BEYOND,” emphasizing the experience of life becoming art.


LG SIGNATURE OLED M is set to make its official debut in the second half of the year. Educating and showcasing the premium value of LG SIGNATURE to customers visiting LG Arts Center SEOUL, LG’s dedicated exhibition and photo zones – open to the public until July 22 – aim to provide a comprehensive and immersive experience that highlights the unique features and exceptional quality of LG SIGNATURE products.


Continuously promoting its cultural and artistic endeavors as a way to communicate its blend of artistic values and innovative technology, LG SIGNATURE is the official partner of the Royal Philharmonic Orchestra in the United Kingdom, the American Ballet Theatre in the United States and La Scala opera house in Italy.


“We take great pride in the fact that LG Electronics has once again signed a title sponsorship this year, further solidifying our commitment to the arts and culture scene,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “With the LG SIGNATURE OLED M Exhibition Zone, we have created a convergence of technological excellence and artistic brilliance aiming to provide audiences with an immersive firsthand experience of the exceptional LG SIGNATURE OLED M, meticulously crafted with our finest technology.”



LG’S CUTTING-EDGE MAGNIT SERIES PRESENTS 

IMMERSIVE EXPERIENCES AT INFOCOMM 2023

Company Exhibits Flagship MAGNIT Series, 

Breathtaking Transparent OLED Technologies and LG CreateBoard Display Solutions 


KUALA LUMPUR, 16 JUNE 2023 — LG Electronics (LG) is demonstrating its impressive range of digital display solutions at InfoComm 2023, the professional audiovisual tradeshow taking place in Orlando, Florida, USA, from 14 - 16 June 2023. LG’s 10,400 square foot booth features a vast array of innovative digital displays, exhibited across a dozen distinct product zones showing use cases and applications for a wide range of industries and environments. Improving efficiency, productivity and the customer experience, the company’s latest offerings present creative and practical solutions for today’s world. 


Headlining the company’s InfoComm showcase, the sophisticated MAGNIT displays for commercial and residential use are a sight to behold. The LG MAGNIT lineup – which includes newly introduced models with a remote powerful supply option – offers a comprehensive range of pixel pitches (from 0.68 to 1.56 millimeters) and the flexibility to meet different needs. Designed with user safety and the installation environment in mind, LG MAGNIT displays have passed several tests regarding the surface spread of flame, colour consistency over a wide viewing angle and electromagnetic compatibility.1


The Digital Art Zone of the booth centers around the massive 272-inch LG MAGNIT 8K Micro LED display, an attraction that demands visitors’ attention. Screening a variety of 8K footage capturing the beauty of the natural world, LG’s show-stopping display is a stellar means of delivering content and messaging, and is suitable for use in public spaces, and in corporate and hotel lobbies. On the rear side of the zone’s Media Art wall, the new LG LED All-in-One 163-inch display dazzles with art content made all the more mesmerizing by the screen’s scale and superb colour reproduction. 


Visitors will also be treated to another spectacular sight, as the LG MAGNIT 8K Micro LED display synchronises with a Transparent OLED Signage media wall (comprising 26 55-inch displays) to create an incredibly immersive media art experience. The unique installation shows off the versatility and the potential creative applications presented by LG’s cutting-edge technologies.


In the Virtual Production Zone, LG is demonstrating advanced display solutions (including LG MAGNIT and LG UltraFine™ Display OLED Pro) for broadcasters, production studios and digital content creators, with displays that allow for live-action footage to be shot against a realistic virtual backdrop. Attendees can learn how virtual production studios work and how they are being used in film and TV, and by in-house corporate communications channels, for diverse media creation. 


Gracing the Corporate Zone is a 163-inch LG MAGNIT with remote power supply option. Integrators will see for themselves how the minute pixel pitch and detailed colours of LG’s Micro LED-based display provide excellent clarity and image fidelity. The zone also plays host to the company’s 21:9 LED All-in-one display optimised for widescreen video conferencing platforms, as well as a variety of other display solutions. 


Moving into the Education Zone, visitors are presented with the LG CreateBoard (TR3DK series), which paves the way to interactive and collaborative classroom experiences with its UHD (3,840 x 2,160) resolution, 40-point multi-touch screen.2 LG’s latest digital learning solutions come with LG CreateBoard Lab for content creating and writing, and LG CreateBoard Share for wireless content and screen sharing. 


In the Retail Zone, the spotlight is on a custom-designed digital sculpture comprising eight of LG’s versatile 55-inch Transparent OLED Signage solutions. Along with the sculpture, which resembles a giant prism, is a 30-inch Transparent OLED Signage model that serves as the stunning centerpiece of a luxury shoe display. This zone also includes a double-sided window-facing LED display. The installation of LG’s 87-inch high-brightness window-facing LED display with a 65- or 75-inch UHD display solution in rear configuration provides space efficiency and a generous amount of screen real estate for communicating with customers. 


The Food and Beverage Zone features a variety of digital displays, including a 37-inch Stretch display ideal for advertising on food pick-up shelves, and ultra-bright 22-and 55-inch weatherproof models optimized for drive-through applications. Complementing the displays are software solutions such as SuperSign AD and SuperSign QSR. SuperSign AD enables the distribution of targeted advertising content based on select data and can generate reports that support effective advertising management. SuperSign QSR, LG’s specialised order management solution for quick service restaurants, facilitates order taking, order transmission to kitchen displays, and can even manage waiting lists.


At the Software Solutions Zone, visitors can explore LG’s diverse range of innovative cloud platform solutions: the SuperSign Cloud and Pro:Centric Cloud content management solutions and the LG ConnectedCare remote management system. Demonstrations held in the zone show how these cutting-edge software offerings can help businesses conveniently manage their LG digital displays.


The company’s technologies designed with users and environmental considerations in mind – and related industry certifications – can be seen in the Better Life for All Zone. Visitors can learn about LG CreateBoard’s flicker-free and low blue light certifications, and see how the LG Kiosk enhances accessibility through the inclusion of a tactile keypad. A company that understands the importance of sustainability, LG is showcasing a range of technologies that prioritize the reduction of plastic usage and power consumption.


“To fully convey the strength, variety and innovation of our latest digital display solutions, we decided to create our biggest InfoComm showcase yet,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We are offering visitors a first-hand look at how our digital display solutions are already being deployed in real-world environments, from boardrooms, retail stores and restaurants to educational institutes, virtual media production studios and more. We will continue to deliver innovative display solutions to help make a Better Life for All.”


Visitors to InfoComm 2023 can explore LG’s booth (#1642) at the Orange County Convention Center. To learn more about LG’s digital display solutions at InfoComm 2023, visit: https://b2bmkt.lge.com/us-infocomm2023